Place marketing has gained popularity in the last two decades. It has helped many rural areas throughout Europe, which before lacked clout to take significant steps forward in their development.
The '7 steps model' used in Vital is a proven and powerful tool to turn a region’s- modest identity into a strong profile. It starts with an analysis of the existing identity, characteristics and key qualities of the area. Then a defined set of distinguishing elements show the potential for regional marketing.
The key elements in regional branding consist of an authentic story and a marketing strategy. These can be translated into a “brand”, which forms a powerful tool to communicate regional qualities to both inhabitants and visitors. It becomes the initiator of strategic actions and projects that can make the difference.
User stories in this category (Key projects)
- Ambassadors for Regional Branding
- Strategy building for regional development: the Dwaande campaign
- Internal Branding of a Region: participative approach